SaaS Lead Generation: What Works and What Doesn’t
Learn how to generate more leads for your B2B SaaS business!
12.03.2025 | 19 min read
CMO Consulting
Growth stalled? Get expert CMO insights, refine your strategy, and make smarter marketing moves that drive results.
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SaaS
B2B
B2C
Foundation
Unsure about product-market fit? We define your audience, refine your USP and build a strategy to validate and scale.
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What we offer
The roadmap to results
01
Initial Audit & Analysis
Process Steps
- Review your current marketing efforts
- Evaluate your resources and channels
- Identify growth opportunities
- Pinpoint key gaps and challenges
Expected Results
You gain a clear understanding of your marketing health. You'll know what’s working, where you can improve, and which opportunities can drive growth—setting the stage for a strategic overhaul.
02
Strategy & Goal Setting
Process Steps
- Define clear marketing goals
- Prioritize high-impact channels (SEO, paid ads, content)
- Establish KPIs, OKRs, and NSM metrics
- Map out a detailed marketing strategy
Expected Results
You receive a tailored strategy that aligns with your business goals. With clearly defined priorities and metrics, your team knows exactly where to focus for maximum impact.
03
Roadmap Development
Process Steps
- Create a step-by-step plan
- Assign responsibilities and resources
- Set timelines and milestones
- Develop contingency plans
Expected Results
You have a practical roadmap that guides your marketing efforts. Every step is clear, making it easy to follow and execute, so your marketing initiatives move forward smoothly.
04
Execution & Continuous Optimization
Process Steps
- Implement the marketing strategy
- Monitor performance closely
- Adjust tactics based on real-time data
- Provide ongoing expert guidance
Expected Results
Your marketing campaigns evolve continuously for better results. With ongoing adjustments and expert oversight, you see improved performance and steady growth over time.
Audit for FREE!
Get a FREE CMO audit today and uncover growth opportunities for your business. No risks, just insights—schedule your call now!
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Pain points & solutions
Common Pains That We Fix
We tackle the biggest challenges businesses face, turning obstacles into growth opportunities with clear, effective solutions.
01
Disjointed Marketing Strategy
Pain Point
Your marketing efforts might feel like a collection of uncoordinated recipes—each channel operating separately without a unified plan. This lack of cohesion can dilute your brand’s impact.
Solutions
I blend all aspects of your marketing into one consistent, strategic approach. With a unified strategy, every channel—from SEO to paid ads—works together to drive your business forward.
03
Operational Inefficiency
Pain Point
Without clear processes and priorities, your marketing operations can become inefficient. This is similar to a cluttered kitchen where no one knows which dish to prepare first.
Solutions
02
Limited Expertise Across Channels
Pain Point
Many SaaS companies struggle with gaps in specialized marketing knowledge. It’s like trying to cook a gourmet meal without all the right ingredients—some channels might be undercooked or overlooked.
Solutions
I bring in additional expertise where you need it most. With my guidance as a fractional CMO—and support from channel experts—you gain the full range of skills necessary to optimize every part of your marketing mix.
04
Unclear Prioritization
Pain Point
Deciding which marketing channels to focus on can be confusing—much like choosing the best ingredients for a recipe when you’re unsure what will work best.
Solutions
Got a question?
Schedule a free call with our expert to explore how we can help and find the perfect solution for your business
Nazar Dziadyk
CEO
Agency-Client Workflow
Our process in action
From discovery to execution, our clear process turns your goals into measurable results. Here's how we work together.
01Discovery & Kickoff
We begin with a one-on-one conversation to understand your SaaS business, current marketing strategy, challenges, and goals. This initial discussion lays the foundation for our partnership.
02Audit & Opportunity Assessment
I perform an initial audit to review your existing marketing efforts and identify key opportunities for growth. This helps pinpoint the best areas for improvement and informs our strategic planning.
03Custom Consulting Package & Agreement
Based on the audit findings, I craft a tailored consulting package that meets your unique needs—whether you need help with overall strategy, channel-specific expertise, or operational optimization. Once you choose the right plan, we finalize our partnership with an agreement.
04Onboarding & Setup
We set up our communication through your preferred channels (such as Microsoft Teams) and establish a process for tracking tasks and progress using tools like Notion. You also get access to a control panel for complete transparency.
05Strategic Partnership & Ongoing Support
You work directly with me as your fractional CMO. Together, we implement the strategy, monitor performance, and make adjustments as needed. This ongoing collaboration ensures that your marketing efforts are always aligned with your business goals.
Ready to get started?
Lets begin with the discovery phase to find out how we can help you grow!
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FAQ
Frequently Asked Questions
Our FAQ section is here to provide clear and concise answers to the most common questions about our services, and processes. If your question isn’t covered here, feel free to contact us directly!
Ask a question
Do you have premade packages or custom made?
What marketing channels are you applying?
What is Marketing Team as a Service?
You can subscribe to our service and get a full marketing team with diverse expertise at an affordable cost.
We find this approach the best because:
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You access a full team without hiring in-house.
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Each expert works on their section like SEO, paid ads, content, and more.
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We integrate a fractional CMO and marketing manager into your processes for smooth execution.
How many team members will work on my project?