SaaS Lead Generation: What Works and What Doesn’t
Learn how to generate more leads for your B2B SaaS business!
12.03.2025 | 19 min read
Content Marketing
Struggling with content marketing? We fix gaps, refine strategy, and create high-impact content that attracts your ideal customers.
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SaaS
B2B
B2C
Our cases
Our work. Our results. Their words.
What is it like to work with us? Our clients can tell you.
We built their SEO and content strategy from the ground up — creating optimized landing pages, writing value-driven content, and aligning it all with user search intent. Within 3 months, we increased traffic by 250% and laid a strong foundation for future growth.
250%
Organic traffic increase
45%
Cost per user acquisition decreased with email marketing
We increased their website traffic by 227% through well-structured SEO content and targeted LinkedIn ads. On top of that, we launched a webinar campaign that brought in qualified leads and boosted brand awareness on LinkedIn.
227%
Traffic gain
70%
Increase in SQLs per Month
I was looking for a marketer to help with my product, but finding the right fit was tough as we’re in a narrow niche. That’s when I came across Growth Kitchen, and it was exactly what we needed. Now we’re getting noticed and moving forward with a new strategy.
For MyRealProfit, we focused on long-term organic growth. We developed a content plan around core product use cases, optimized articles for search, and aligned everything with their audience’s intent. As a result, we saw steady improvements in rankings, clicks, and engagement.
+60%
Organic traffic
8k+
Words of content written
What we offer
The roadmap to results
01
Audit & Strategy Development
Process Steps
- Review existing content
- Analyze competitor strategies
- Identify content gaps
- Align with overall marketing goals
Expected Results
You gain a clear plan that shows which content topics will attract your ideal customers. This roadmap ensures every piece of content works in harmony with your SEO, paid ads, and other channels—driving quality leads and growth.
02
Content Creation
Process Steps
- Write articles and blog posts
- Develop lead magnets and guides
- Create social media posts
- Plan presentations and webinars
Expected Results
You receive engaging, high-quality content that speaks directly to your audience. This content builds trust, educates prospects, and strengthens your brand voice across all platforms.
03
Content Distribution
Process Steps
- Publish on your website and blog
- Share on social media platforms
- Promote via email newsletters
- Integrate with SEO and paid ads
Expected Results
Your content reaches the right people at the right time. A coordinated, multi-channel approach boosts your brand’s visibility and drives steady traffic into your marketing funnel.
04
Optimization & Measurement
Process Steps
- Track content performance
- Collect feedback and analytics
- Test different formats
- Refine the strategy based on insights
Expected Results
You see ongoing improvements in engagement and lead generation. Regular updates and refinements make sure your content stays effective and continuously supports your overall marketing goals.
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Pain points & solutions
Common Pains That We Fix
We tackle the biggest challenges businesses face, turning obstacles into growth opportunities with clear, effective solutions.
01
Inconsistent Content Creation
Pain Point
Many SaaS companies struggle to produce content on a regular basis. It’s like trying to cook a great meal when the pantry is often empty—the flow just isn’t consistent.
Solutions
We set up a clear content calendar and stick to a reliable schedule. Think of it as always having fresh ingredients on hand, ensuring that your audience gets a steady serving of valuable content.
03
Low Engagement & Reach
Pain Point
Even when you produce content, it might not capture enough attention. It’s like preparing a delicious dish that few people notice because it isn’t presented in an inviting way—resulting in low clicks and limited engagement.
Solutions
02
Content Doesn’t Align with Platform Goals
Pain Point
Sometimes, the content you create doesn’t match the specific needs of each platform. For example, an article might not be optimized for SEO, or an ad may lack the creative spark needed for paid campaigns—like using the wrong spice in a recipe.
Solutions
We tailor each piece of content to its purpose, ensuring it’s perfectly seasoned for the intended platform. Whether it’s crafting SEO-friendly articles or designing eye-catching ad creatives, we make sure your content always hits the right flavor.
04
Ineffective Content Distribution
Pain Point
Great content loses its value if it isn’t served to the right audience. It’s like having a fantastic meal that never reaches the dining table—the effort goes unnoticed without effective distribution.
Solutions
Got a question?
Schedule a free call with our expert to explore how we can help and find the perfect solution for your business
Nazar Dziadyk
CEO
Agency-Client Workflow
Our process in action
From discovery to execution, our clear process turns your goals into measurable results. Here's how we work together.
01Discovery & Kickoff
We begin with a friendly chat to learn about your SaaS business, goals, and current content efforts. This helps us understand your needs and set clear expectations.
02Content Audit & Opportunity Check
Next, we perform an audit of your existing content to see what’s working and where improvements can be made. This audit helps us uncover opportunities for growth and fine-tune our strategy.
03Package Selection & Agreement
After reviewing our findings with you, you can choose from our ready-made content marketing packages or opt for a custom plan tailored to your unique needs. Once you select the right option, we sign the contract to kick things off.
04Onboarding & Setup
We set up our work environment using Microsoft Teams (or your preferred channel) for smooth communication and Notion for task tracking. You also receive access to a control panel for full visibility into our progress.
05Dedicated Content Team & Process Tools
Your project is assigned a dedicated content manager and team who handle everything—from writing SEO-friendly articles to creating engaging ad creatives. During the work process, we leverage advanced tools like Ahrefs and Neuronwriter for SEO content, along with specialized creative analysis tools to build high-converting ads and lead magnets.
Ready to get started?
Lets begin with discovery phace to find out how we can help you grow!
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FAQ
Frequently Asked Questions
Our FAQ section is here to provide clear and concise answers to the most common questions about our services, and processes. If your question isn’t covered here, feel free to contact us directly!
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Do you have premade packages or custom made?
What marketing channels are you applying?
What is Marketing Team as a Service?
You can subscribe to our service and get a full marketing team with diverse expertise at an affordable cost.
We find this approach the best because:
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You access a full team without hiring in-house.
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Each expert works on their section like SEO, paid ads, content, and more.
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We integrate a fractional CMO and marketing manager into your processes for smooth execution.
How many team members will work on my project?