SaaS Lead Generation: What Works and What Doesn’t
Learn how to generate more leads for your B2B SaaS business!
12.03.2025 | 19 min read
Paid Ads
Ready to run ads but lack the skills? Let our experts handle Google, Meta & LinkedIn.
Schedule a Call
SaaS
B2B
B2C
Our cases
Our work. Our results. Their words.
What is it like to work with us? Our clients can tell you.
We increased their website traffic by 227% through well-structured SEO content and targeted LinkedIn ads. On top of that, we launched a webinar campaign that brought in qualified leads and boosted brand awareness on LinkedIn.
227%
Traffic gain
70%
Increase in SQLs per Month
I was looking for a marketer to help with my product, but finding the right fit was tough as we’re in a narrow niche. That’s when I came across Growth Kitchen, and it was exactly what we needed. Now we’re getting noticed and moving forward with a new strategy.
What we offer
The roadmap to results
01
Audit
Process Steps
- Check competitor ads
- Review current ad performance
- Study the target audience
- Look at existing ad creatives
Expected Results
You get a clear picture of your ad landscape. This means you know how you compare to competitors and understand your audience better—setting you up to reach more customers with confidence.
02
Strategy & Creative Development
Process Steps
- Choose main channels (Google, Meta, Linkedin)
- Plan campaign structure
- Brainstorm ad ideas
- Write catchy ad copies
- Design ad visuals and lead magnets
Expected Results
You receive a custom ad plan that speaks directly to your target market. With eye-catching visuals and simple, powerful messages, you can expect more clicks, higher engagement, and quality leads coming your way.
03
Launch & Optimize
Process Steps
- Run ads on chosen platforms
- Track ad performance
- Test different ad versions
- Adjust campaign settings
Expected Results
Your ads go live on major platforms like Google, Meta, and LinkedIn. You’ll see more people clicking on your ads and interacting with your brand, leading to a better return on your investment and lower costs per lead.
04
Scale & Refine
Process Steps
- Analyze campaign data
- Adjust budgets and bids
- Refresh ad creatives
- Expand to new opportunities
Expected Results
Your ad campaigns become more efficient over time. You enjoy lower customer acquisition costs and steady growth in leads and sales, helping your SaaS business expand faster and more profitably.
Audit for FREE!
Get a FREE Paid Ads audit today and uncover growth opportunities for your business. No risks, just insights—schedule your call now!
Schedule a Call
Pain points & solutions
Common Pains That We Fix
We tackle the biggest challenges businesses face, turning obstacles into growth opportunities with clear, effective solutions.
01
Low Engagement & Clicks
Pain Point
Sometimes your ads don’t get enough clicks. It’s like having a great dish that no one notices—your message gets lost, and potential customers don’t engage.
Solutions
We revamp your ad content with eye-catching visuals and clear, strong messaging that grabs attention. This means you'll see more clicks and engagement, drawing more prospects into your funnel.
03
Weak Ad Creative & Messaging
Pain Point
If your ads lack creativity or clear messaging, they can blend into the background. It’s like serving a meal without a standout flavor—your unique value gets overlooked.
Solutions
02
High Cost per Lead
Pain Point
You might be spending too much on ads without attracting quality leads, similar to overspending on expensive ingredients that don’t add value. This makes it hard to grow your business efficiently.
Solutions
We fine-tune your campaign settings and budget to lower costs while still reaching the right audience. This approach helps you get a better return on your investment and more quality leads for your SaaS business.
04
Disconnected Funnel Strategy
Pain Point
Even if your ads attract clicks, a poorly connected sales funnel can drop off potential customers. It’s like having an appetizing starter but no satisfying main course—the journey isn’t complete.
Solutions
Got a question?
Schedule a free call with our expert to explore how we can help and find the perfect solution for your business
Nazar Dziadyk
CEO
Agency-Client Workflow
Our process in action
From discovery to execution, our clear process turns your goals into measurable results. Here's how we work together.
01Discovery & Kickoff
We begin with a friendly chat to learn about your SaaS business, goals, and current paid ads. This helps us understand what you need.
02Audit & Opportunity Check
Next, we perform an audit using our internal tools to review your current ad performance, check competitor ads, and study your target audience. This tells us if we can deliver the results you want.
03Package Selection & Agreement
After the audit, we share our findings with you. You can choose one of our ready-made ad packages, or we can create a custom plan that fits your needs. Once you decide, we sign the contract to get started.
04Onboarding & Setup
We set up our communication through Microsoft Teams (or your preferred channel), use Notion for tracking tasks, and give you access to a control panel so you can see every step of our work.
05Dedicated Account Manager
You’ll have a dedicated account manager who handles all the paid ads for your project. They are your go-to person for updates, questions, and any adjustments needed.
Ready to get started?
Lets begin with discovery phase to find out how we can help you grow!
ACTUAL NEWS
Our Latest Blog Posts
SaaS Marketing
B2B Marketing
7 Best B2B Marketing Campaigns for Your Product Launch
Discover 7 powerful B2B marketing campaigns that set your product up for long-term success.
03.02.2025 | 14 min read
SaaS Marketing
Craft Your SaaS Pricing Model: Templates and Strategies
Learn how to build a winning SaaS pricing model with proven templates and strategies.
03.02.2025 | 11 min read
SaaS Marketing
FAQ
Frequently Asked Questions
Our FAQ section is here to provide clear and concise answers to the most common questions about our services, and processes. If your question isn’t covered here, feel free to contact us directly!
Ask a question
Do you have premade packages or custom made?
What marketing channels are you applying?
What is Marketing Team as a Service?
You can subscribe to our service and get a full marketing team with diverse expertise at an affordable cost.
We find this approach the best because:
-
You access a full team without hiring in-house.
-
Each expert works on their section like SEO, paid ads, content, and more.
-
We integrate a fractional CMO and marketing manager into your processes for smooth execution.
How many team members will work on my project?