Category: SaaS Marketing

For SaaS companies, effective lead generation is essential for growth. It’s not just about bringing in new users—it’s about attracting the right people, keeping them engaged, and then turning them into long-term customers. Without a consistent flow of quality leads, even the greatest SaaS products will struggle to grow. But what’s the best way to generate leads that turn into paying customers?… Continue reading SaaS Lead Generation: What Works and What Doesn’t

Introduction   Why would you need a SaaS pricing model? Just imagine you’re buying a new item, and of course, you’d like to know the base price, options, and hidden fees upfront.    For a SaaS business, a pricing model acts like a roadmap that helps customers find the right plan. It organizes pricing information… Continue reading Craft Your SaaS Pricing Model: Templates and Strategies

For many B2B SaaS businesses, it’s been quite challenging to determine what  SaaS marketing metrics to track. “What metrics matter? What don’t? What is important for my business? Is this a vanity metric? Then which one of these is my KPI?” – and so on, and so on. In 2025, when the market is as competitive as… Continue reading SaaS Marketing Metrics & KPIs You Must Track In 2025