SaaS Lead Generation: What Works and What Doesn’t
Learn how to generate more leads for your B2B SaaS business!
12.03.2025 | 19 min read
SEO
Struggling to rank higher and attract the right audience? Optimize your website with a clear strategy, and targeted content.
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SaaS
B2B
B2C
Our cases
Our work. Our results. Their words.
What is it like to work with us? Our clients can tell you.
We built their SEO and content strategy from the ground up — creating optimized landing pages, writing value-driven content, and aligning it all with user search intent. Within 3 months, we increased traffic by 250% and laid a strong foundation for future growth.
250%
Organic traffic increase
45%
Cost per user acquisition decreased with email marketing
We increased their website traffic by 227% through well-structured SEO content and targeted LinkedIn ads. On top of that, we launched a webinar campaign that brought in qualified leads and boosted brand awareness on LinkedIn.
227%
Traffic gain
70%
Increase in SQLs per Month
I was looking for a marketer to help with my product, but finding the right fit was tough as we’re in a narrow niche. That’s when I came across Growth Kitchen, and it was exactly what we needed. Now we’re getting noticed and moving forward with a new strategy.
For MyRealProfit, we focused on long-term organic growth. We developed a content plan around core product use cases, optimized articles for search, and aligned everything with their audience’s intent. As a result, we saw steady improvements in rankings, clicks, and engagement.
+60%
Organic traffic
8k+
Words of content written
What we offer
The roadmap to results
01
Audit
Process Steps
- Check competitors
- Test site health
- Search for keywords
- Review current links
Expected Results
We start by taking a close look at your website and your competitors. This audit shows what’s working and what isn’t, giving us a clear plan to boost your site's visibility and drive more sign-ups and revenue.
02
Optimize
Process Steps
- Fix on-page elements
- Improve site speed
- Update content
Expected Results
We fine-tune your website so it loads faster and ranks higher on search engines. This means more people find you, and more of them take action, turning visits into valuable leads.
03
Build
Process Steps
- Earn quality backlinks
- Create targeted content
- Promote key pages
Expected Results
We build a strong online presence by earning high-quality links and crafting content that speaks directly to your ideal SaaS customers. This helps your website rank better and brings in more targeted traffic that is ready to convert.
04
Monitor
Process Steps
- Track performance data
- Measure conversion rates
- Adjust strategies
Expected Results
We continuously watch your website’s performance, using clear data to guide quick improvements. This ongoing check-up ensures your SEO efforts keep delivering steady growth and a higher return on investment—just the right recipe from Growth Kitchen for scaling your SaaS marketing.
Audit for FREE!
Get a FREE SEO audit today and uncover growth opportunities for your business. No risks, just insights—schedule your call now!
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Pain points & solutions
Common Pains That We Fix
We tackle the biggest challenges businesses face, turning obstacles into growth opportunities with clear, effective solutions.
01
Low Organic Visibility
Pain Point
Many SaaS companies struggle to appear on the first page of search results—like a hidden gem in a cluttered pantry. Without high visibility, potential customers rarely find your site, leading to missed opportunities and slower growth.
Solutions
At Growth Kitchen, we spice up your online presence with targeted on-page optimization and quality link building. Our proven SEO tactics serve up a recipe for success, ensuring your website rises to the top where it belongs.
03
Technical Website Issues
Pain Point
A slow, error-prone website can be as off-putting as a kitchen with dirty utensils. Issues like slow load times, broken links, or poor mobile performance can hurt your SEO and drive potential customers away.
Solutions
02
Ineffective Keyword Strategy
Pain Point
Focusing on the wrong keywords is like using the wrong ingredients in a recipe—it just doesn’t work. SaaS companies may draw in traffic that doesn’t convert, wasting time and resources.
Solutions
We carefully select the best keywords, much like choosing fresh, high-quality ingredients for your signature dish. By aligning your content with high-value search terms, we attract the right audience, ready to take a bite out of your offerings.
04
Low Conversion from Organic Traffic
Pain Point
Even if your site ranks well, it might not convert visitors into leads. This is similar to serving a delicious meal without an inviting presentation—the flavor is there, but the final touch is missing.
Solutions
Got a question?
Schedule a free call with our expert to explore how we can help and find the perfect solution for your business
Nazar Dziadyk
CEO
Agency-Client Workflow
Our process in action
From discovery to execution, our clear process turns your goals into measurable results. Here's how we work together.
01Discovery & Kickoff
We begin with a simple chat to learn about your SaaS business, goals, and current SEO status. This conversation helps us understand your needs and set clear expectations.
02Audit & Opportunity Check
Next, we perform an audit using our pool of internal tools—think Ahrefs, Neuronwriter, and more—to gather top insights about your website. This audit helps us uncover key opportunities and see if we can deliver the results you need.
03Package Selection & Agreement
After the audit, we review our findings with you. You can choose from our ready-made SEO packages, or we can create a custom plan that fits your unique needs. Once you pick the right package, we finalize our partnership with a contract.
04Onboarding & Setup
We set up our work using Microsoft Teams for communication (we’re flexible if you prefer another channel). We also use Notion for task tracking and provide a control panel so you can follow every step of our progress.
05Dedicated Project Manager
Each project gets a dedicated marketing manager who serves as your main point of contact. They handle all SEO tasks and ensure everything runs smoothly.
Ready to get started?
Lets begin with discovery phase to find out how we can help you grow!
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FAQ
Frequently Asked Questions
Our FAQ section is here to provide clear and concise answers to the most common questions about our services, and processes. If your question isn’t covered here, feel free to contact us directly!
Ask a question
Do you have premade packages or custom made?
What marketing channels are you applying?
What is Marketing Team as a Service?
You can subscribe to our service and get a full marketing team with diverse expertise at an affordable cost.
We find this approach the best because:
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You access a full team without hiring in-house.
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Each expert works on their section like SEO, paid ads, content, and more.
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We integrate a fractional CMO and marketing manager into your processes for smooth execution.
How many team members will work on my project?