16 BEST Content Marketing Tools to Optimize Content Conversions

A good content marketing strategy is one of the most important things in growing organic traffic, but the quality of content you provide matters even more. So instead of pouring hours into creation and watching it get buried, use content marketing tools that optimize your writing for better conversions. The right platforms make sure your work is done faster and doesn’t go to waste.

So, let’s explore the 16 best content marketing tools for 2025 that will help you plan better, write smarter, and publish content that performs. *We also shared our life hack on content optimization that not many creators use, but should have.

Content Marketing Tools Matter

Sticking to just Word isn’t doing you any favors (no offense), when there are so many content marketing tools that help you work smarter. Good tools keep your content creation process clear, so you spend less time fixing chaos and more time publishing high-performing content. Let’s look at a few reasons marketing platforms are necessary for any content marketer or marketing team.

Build a System That Works

A good instrument keeps your workflow organized. It helps your team plan, create, and manage content across platforms without missing deadlines or losing ideas. Plus, you can create content faster and avoid last-minute chaos.

Write and Optimize Faster

What’s the point of writing if it’s not good? And tools like AI writing assistants, handy editing tools, SEO checkers, and other solutions are a great help in that. They boost the writing quality of your content, optimize text better, and catch what’s off in your copy. All the while saving you a lot of time and effort.

Create Visual Content Easily

Words alone? Nope. Your audience needs eye candy, too. The level of tech today is that you can create visuals even if you know so little about it. Design platforms and visual production apps help you turn ideas into graphics, charts, infographics, covers, and videos. Stuff people stop scrolling for.

Measure What’s Working

Good analytics tools show you exactly what’s landing (and what’s… just sitting there). You’ll see which content types bring clicks, which social media posts go nowhere, and which old content needs life support.

For sure, you can use your gut feelings, but data does tell you more.

Keep Everything Consistent

All content creators worry about losing trust and clicks because of a brand mess. Templates, style guides, and easy collaboration tools help you keep your tone, visuals, and vibe the same, even when five people touch the same draft.

Your content team can knock out blog posts, social media content, and emails. And do it all without sounding like three different companies. Feels tight, looks tight —that’s how you stay memorable.

Scale Without the Burnout

More content shouldn’t mean more stress. Content marketing tools help you go from one lonely post a week to a steady flow of great content pieces.

Want to show up everywhere? Tools keep your content creation process moving with more formats, more marketing channels, more reach. And your team stays sane. At Growth Kitchen, we call it a win-win.

Best 16 Content Marketing Tools

By now, it’s pretty clear — if you want to do effective content marketing, you need the right tools behind you. So, we’ve pulled together a list of the best gems out there — the content marketing tools we trust, use, and recommend. Our team at Growth Kitchen works with content for several companies daily, so we bet you the tools will help.

You’ll find a list of tools by 5 categories:

• content management platforms
• SEO & research tools
• content writing & optimization apps
• visuals creation software
• performance measurement & analytics solutions

For each instrument, we’ll cover what it does, what it’s best for, why marketers love it, and pricing.

In case you don’t have time to read the full breakdown, check this out:

Quick TL;DR Table

Now, let’s get into the details and find the tools that’ll make your content marketing activities pay off.

Content Management Platforms

Your content marketing efforts fall apart without a clean system behind them. This software helps marketing teams manage their assets, workflows, and channels:

1. HubSpot

HubSpot is an all-in-one content marketing platform. It combines marketing automation, email marketing, SEO instruments, content management tools, CRM, and analytics. All in one dashboard. It’s especially useful for teams that want to manage everything without switching tools.

Best for:

• Managing blog and landing pages
• Running email marketing campaigns
• Creating multi-step automation for marketing funnels
• Aligning marketing and sales teams under one system
• Building a full-funnel content strategy

Why marketers love it: It puts your entire content marketing toolkit in one place. No hacks. No spreadsheets.

Pricing:

Free for basic tools, with premium plans starting at $15/month/seat for Marketing Hub Starter. Higher plans, such as Marketing Hub Professional, start at $890/month.

2. Airtable

Airtable is an AI app-building and low-code project management system that lets teams handle content with pre-made templates, custom tables, and views as well as low-code automations. Use it to store assets, map every step of your workflow, and push updates to multiple social media platforms via simple integrations.

Best for:

• Visual content calendar dashboards with real-time status
• Linking briefs, assets, and ideas in one relational view
• Pre-made templates make it easy to get started
• Syncing with Slack, Make, or Zapier for smooth marketing automation
• Teams that need a flexible database but don’t want to code
• AI app building for marketing needs

Why marketers love it: It feels as easy as a spreadsheet, yet scales like a database — perfect for keeping fast-moving content marketing efforts organized.

Pricing:

Free for small projects. Paid plans: Team for $24 per seat/month, Business for $54 per seat/month, and Enterprise Scale — custom.

3. Notion

Notion is a well-known all-in-one workspace that wraps docs, databases, kanban boards, and wikis into a single content management system. For a marketing team, it acts as a flexible hub where you can draft copy, build a dynamic content calendar, store assets, and track every step of your workflow.

Notion is best for:

• Centralizing briefs, style guides, and SEO checklists on one page
• Mapping an editorial pipeline — from idea to publication — without extra apps
• Collaborating on blog drafts, social media posts, and email marketing copy
• Creating dashboards that surface the status, owner, and due date for each piece of content

Why marketers love it: It turns docs and tasks into a single, searchable workspace — so the whole team can find content ideas and keep projects moving without digging through folders.

Pricing:

Notion offers a generous free tier for individuals. Plus plan starts at $12 per user/month. The business plan (with unlimited Notion AI) runs $24 per user/month. Enterprise pricing is custom.

SEO & Research Tools

If you want great content marketing, you also need good SEO and research instruments. They help you find relevant content gaps, build SEO content templates, and spot what’s performing well. This set of tools is what we recommend (and use ourselves) to create valuable content that’s actually found.

4. Ahrefs

Ahrefs is one of the best tools for backlink intelligence and serious SEO. It also includes a handy web extension. The software crawls the web constantly, so you can see backlinks, keyword gaps, and how you and your competitors rank. It’s powerful for teams who want to improve the quality of their content and stay ahead of trends.

Best for:

• Deep backlink audits and gap research
• Building out a smart content strategy
• Tracking pages that are climbing or losing steam
• Finding keywords and topics your audience actually searches for

Why marketers love it: It’s like having a live map of what’s ranking — so you can double down on performing content.

Pricing:Ahrefs has no free tier but offers a Starter plan for $29/month (Site Explorer, Keywords, Explorer, and Site Audit). Paid plans with more features start at $129/month (Lite), which provides essential data for small businesses and personal projects.

5. AnswerThePublic

AnswerThePublic turns a keyword into a cloud of real questions, prepositions, and comparisons people type into Google, Instagram, YouTube, TikTok, and other products. It’s a simple way to see content ideas you’d never find on your own.

Best for:

• Quickly finding fresh angles for new blog posts
• Filling in the FAQ sections that promote your content better
• Understanding the long-tail keywords that matter to your niche

Why marketers love it: It’s like peeking into your audience’s mind — ideas pop up in seconds.

Pricing:

You can do 3 daily searches for free with registration. Paid plans start around $5/month.

6. QuestionDB

QuestionDB is another product for keyword exploring and pulling real user questions from SERP, People Also Ask, People Also Search as well as forums like Reddit and Quora. Great for content marketing teams who want to create content that answers what people actually care about.

Best for:

• Keyword research and question research
• Generating dozens of post ideas in one go
• Finding hidden topics for niche-type content
• Inspiring outlines for “How-To” and “What-Is” pages
• Getting the Al outline, generating meta title & description, and URL slug optimization

Why marketers love it: It’s quick, clean, and gives you a clear list you can drop right into your content schedule.

Pricing:

Free version with 5 searches per month. Paid plans start at $9.99 per month.

Top Content Writing & Optimization Tools

Your ideas are solid — but to turn them into compelling content, you need more than a blank page. These content tools help content creators produce content, optimize for SEO, and ensure it shines across multiple platforms:

7. Surfer SEO

Surfer SEO analyzes top-ranking pages, compares their structure, word count, and keyword usage, then builds an SEO content template tailored to your target term. It also integrates into Google Docs and VS Code for seamless editing.

Best for:

• Crafting data-backed outlines for blog posts and guides
• Running a quick content audit on existing pages
• Optimizing keyword density and headings in real time
• Scaling content creation with AI-driven recommendations

Why marketers love it: It’s like having a mini-SEO expert in your corner — every draft lands closer to page one.

Pricing: Plans start at $59/month.

8. NeuronWriter

NeuronWriter is a great Surfer SEO alternative. It’s an AI tool that pulls in top-performing pages, extracts key phrases, and helps you build outlines that cover every angle. It also offers readability scores and SERP intent analysis.

Best for:

• Generating structured outlines fast
• Finding relevant content gaps that your competitors miss
• Collaborating on shared projects within one platform
• Ensuring your content aligns with user intent

Why marketers love it: Outlines go from zero to done in minutes — no more staring at a blank screen.

Pricing:

NeuronWriter allows you to test it for free after creating an account for 7 days under the Gold plan terms. Pricing for pro plans starts at $23 per month (Bronze plan).

9. Grammarly

Grammarly is a cloud-based tool that checks grammar, tone, and clarity as you write — on docs, writing platforms, social posts, or emails. More than spellcheck, it’s an AI-powered editor for quality content.

Best for:

• Polishing any type of content
• Grammar and plagiarism checking, AI detection, AI humanization,  and paraphrasing
• Enforcing brand voice with custom style guides
• Catching passive voice, wordiness, and tone mismatches
• Running a quick content audit on any draft

Why marketers love it: It assists writing in real time + turns rough copy into reader-ready prose — without the extra proofreader.

Pricing:

Grammarly has a great free tier for basic features. Premium comes with plans beginning at $30/month.

10. Hemingway App

Hemingway App highlights long sentences, passive constructions, and complex words to help you write clear, punchy copy. The app also measures readability using grade levels. Why is it even important? Well, readability level is critical for SEO as it directly impacts user experience. People love easy-to-read content. That’s it.

Best for:

• Simplifying dense paragraphs
• Improving readability for broader audiences
• Fix grammar and rewrite (AI feature)
• Ensuring your content is direct and engaging
• Giving you a quick content analysis before publishing

Why marketers love it: It forces you to cut the fluff, so every sentence earns its keep.

Pricing:

Hemingway App is a free content marketing tool you can use online in your browser for grading. The paid version offers the ability to have AI help you improve your writing. It starts at $25/month (Individual 5K Plan) (+ a 14-day free trial). The desktop app goes for a one-time $19.99 fee (no AI assistance).

11. Jasper AI

Jasper AI is a content creation tool that uses GPT to generate blog intros, product descriptions, ad copy, and more. It offers templates for landing pages, emails, and social captions — so you can generate content in one workspace. Just don’t rely fully on AI writing (Google flags and downranks robotic, generic AI text)!

Best for:

• Drafting compelling content quickly
• Brainstorming content topics or headlines
• Filling in sections when you’re stuck in writer’s block

Why marketers love it: It’s an AI writing partner that speeds up drafts.

Pricing:

Jasper has a free 7-day trial. The Creator plan is at $49/month/seat, the Pro plan — $69/month/seat, and the Business plan — a custom quote.

Visual Creation & Design Tools

Words catch attention — but visuals make people stop scrolling. The right content marketing software helps you create eye-catching graphics, infographics, and social posts. And all without a designer. These tools let you produce content that engages in minutes. Even better, they keep your brand consistent across multiple platforms.

12. Canva

Canva is a design instrument that offers thousands of templates, stock elements, drag-and-drop editing, and brand kits. It handles EVERYTHING. Social media graphics. Infographics. Slide decks. Videos. Ad banners. Print assets. And more.

Best for:

• Creating on-brand visuals for beginners and professionals
• Designing and coding with AI to turn ideas into graphic materials.
• Working together in real time on designs
• Rapidly resizing assets for content across multiple platforms

Why marketers love it: It turns anyone into a designer — no graphic skills needed.

Pricing:

Canva has a free tier with essential features. Paid plans: Pro is at $15 per month for one person, Teams runs for $30 per month for 3 people (+ $10/month/person), and Enterprise offers custom pricing.

13. ChatGPT

ChatGPT’s image generation and prompt-ideation features let you brainstorm and create visuals from text descriptions. Ask for infographic layouts, icon sets, or mood board ideas. You export your prompts to other tools or generate images right there.

Best for:

• Generating content ideas for visuals and infographics
• Rapid prototyping of charts, diagrams, and conceptual art
• Generating ready-to-use visuals
• Writing precise prompts for other image generators

Why marketers love it: It sparks creativity, gives you prompts for any design platform, and produces any type of great-quality visuals.

Pricing:

ChatGPT’s free version has limited access to image generation. For higher limits, the generation of images is included in the Plus plan ($20/month). The feature is also available in the Pro, Team, and Enterprise plans.

Performance Measurement & Analytics Tools

Tracking your content’s performance is just as important as creating it. Without the right performance measurement tools, you’re flying blind. These analytics instruments help you measure traffic, track conversions, and optimize content for better results.

14. Microsoft Clarity

Microsoft Clarity is a free tool designed to track user behavior on your website. It offers heatmaps, session recordings, and user insights so you can see exactly how visitors interact with your content.

Best for:

• Heatmaps to visualize user clicks, scrolls, and attention areas
• Session recordings to see where users drop off or engage
• Understanding how users navigate through your pages
• Identifying friction points on landing pages or conversion funnels

Why marketers love it: It’s a no-cost, easy-to-integrate solution that delivers valuable content insights on user behavior. With it, you can strengthen your performance.

Pricing:

Microsoft Clarity is a free tool.

15. Google Search Console

Google Search Console is a free service that enables you to monitor, maintain, and troubleshoot your website’s appearance in Google Search results. It displays how your content is performing in search, gives you insight into your website’s indexing status, and allows you to discover keyword opportunities.

Best for:

• Tracking search traffic and identifying top-performing keywords
• Testing live URLs and requesting indexing for new pages
• Understanding which pages are indexed and their performance in search results
• Analyzing page performance based on impressions, clicks, and CTR
• Identifying and fixing indexing issues, technical errors, or mobile usability problems
• Improving SEO strategy by receiving alerts for manual penalties or algorithmic changes

Why marketers love it: It’s a must-have SEO solution that gives you direct insights from Google. It’s absolutely necessary for optimizing content for organic search.

Pricing:

Google Search Console is a free content marketing tool.

16. SimilarWeb

SimilarWeb provides competitor analysis and web traffic data, helping you see how your site stacks up against industry competitors. It gives you insights into traffic sources, user interactions, and top-performing content. Plus, it comes with a web extension.

Best for:

• Tracking competitor traffic and their top pages
• Analyzing traffic sources for organic and paid channels
• Understanding user engagement and behavior across different platforms
• Gaining market intelligence for SEO and digital marketing initiatives

Why marketers love it: It gives a complete overview of your digital marketing landscape. You can compare your content’s performance against competitors.

Pricing:

SimilarWeb has a free version with limited data. Premium plans start at $199/month for Web Intelligence solutions.

Our Content Creation Lifehack

We at Growth Kitchen use Notion not only for management, but also to create guides, checklists, and other materials that we share with our leads.

It’s super convenient for structuring information, adding visuals like images or videos, and breaking down content into clickable sections so it’s easier for users to scan and absorb.

! What’s even more important: information changes over time, and you’ll often need to update your materials. Imagine you create a PDF, but the data becomes outdated — now you can’t use it to attract leads without editing the file. It’s not a huge deal, but those who already have the file miss out on the latest insights.

That’s why we use Notion. We can update the same file, and anyone with the link automatically sees the changes. You can even notify users via email about the updates, which not only keeps them informed but also strengthens your company’s reputation as you show your continuously updated expertise.

Choose the Right Tools for Your Strategy

The great analogy to picking the ideal content marketing tools is this: it’s like you would select the ideal gearing for a race car (it can either turbocharge you or slow you down). At Growth Kitchen, we cling to what makes the engine roar, not pursuing what’s popular. So, how do you zoom in on the ideal ones? Our tips are as follows:

• Set your goals: They determine the software you prioritize. For instance, when you are prioritizing SEO, tools like Ahrefs or Surfer SEO become a necessity. When engagement is your concern, tools such as Canva or ChatGPT will be useful.
• Consider team size & budget: Freelancer or a small team? You’ll probably want to stick with budget-friendly apps or those with free versions to keep costs low. But if you’re part of a larger team, you might need to level up to premium plans or more robust solutions to handle the extra workload and collaboration.
• Prioritize integration & ease of use: As we said above, your tools should create a system. For that, select those that easily integrate with your existing stack.

Choose wisely. The right tools can help make your life easier and get you better results.

Final Thoughts: Best Content Marketing Tools for 2025

With thousands of tools for content marketing, there are solutions for any need and any task. And we’re not exaggerating. SEO, content writing, visuals creation, performance tracking, and much more… each tool can fit your specific needs and goals.

Practical advice on selecting tools for your stack: Don’t put all your energy into the virals. Your selection should run on your team size, workflow, budget, and specific objectives.

Want to level up your content marketing?

Growth Kitchen can become your partner in creating jaw-dropping content. We combine expertise, proven strategies, and the best tools to deliver high-quality traffic.